More than fifteen years have passed since a young American, Mark Zuckerberg, started encouraging people to start using Facebook. Over this period, the service has gained enormous popularity. According to 2017 estimates, the number of users at that time exceeded an incredible two billion. So it is not surprising that a large part of the business world has also moved to the pages of this social network. After all, everything is based on the main principle: if your customer is somewhere, you need to be there too!
What sets Facebook apart from other social networks and encourages people to look for potential audiences there? First of all, its general accessibility and popularity. Many people in the world have already become accustomed to this platform, have managed to get to know and trust it. This, in turn, gives companies a unique opportunity to reach these people, trying to interest them in their service or product. A very helpful (and even necessary) tool in this process is the possibility of audience targeting.
Can you create a community on Facebook?
YOU CAN AND YOU SHOULD!
Since we’re talking about the opportunities offered by Facebook, it would be wrong not to mention the potential for community building offered by this platform. Creating and developing a well-run profile allows you to reach new audiences, and also translates into establishing your brand’s reputation and cementing its positive image online. After all, all actions aimed at a kind of subtle self-presentation are based on one of the basic marketing truths:
If you want people to start talking about you, you must first start doing it yourself.
Nowadays, Facebook has changed its focus somewhat – becoming a kind of a news portal, serving largely for discussion and exchange of opinions. Invariably, however, its great strength and value remains in groups, where active users spontaneously spur further interactions between Internet users. Why is this so important for companies that want to advertise on this platform? We refer you to our sub-page on buzz marketing, where you can learn how you can benefit from virtual themed groups to increase interest in the product or service you offer.
The power of targeting
There is a lot to be said about Facebook. The fact is that over the past decade or so, so much content has appeared on this site, that at times you could feel a kind of chaotic disorder. This, on the other hand, can certainly not be said about targeting, because it works flawlessly and is a kind of synonym for orderliness. It is thanks to it that we can easily reach a properly profiled audience with our message. Gender, age, interests – defining these parameters increases the scope of the campaign data and allows us to narrow down the group of potential customers. This means that advertising does not reach inappropriate audiences, increasing its effectiveness by design.
Are you interested in Facebook advertising activities?
Put your trust in the specialists
At Virtual People, we have been learning the secrets and nuances of Facebook for more than a dozen years, so we confidently call ourselves experts in this field. We track and analyze the implemented changes, study the Internet traffic and constantly optimize the process of reaching the users effectively. The social network we are talking about is still very popular, and as a result, there are many potential recipients of your brand registered in it. How do you reach them? That’s where we come in. Trust the team of specialists from Virtual People, be present on Facebook and learn how to use this platform to achieve measurable business results.