Scope of work

  • Creating a complete visual identity online with websites
  • Software implementation
  • Planning the UX and UI structure
  • Creating strategy and optimization of advertising activities
See project online

Natural Trail has a range of premium pet foods - super premium, made from raw, game meat. They approached us to help them with building social media communication. We were happy to take up this challenge.

Project coordinator
Maciej Żmudzki
Maciej Żmudzki

Project objectives

From the very beginning, we knew that our biggest challenge would be the presentation of the brand's products, namely pet foods made from raw meat. The company focuses on quality first and foremost. We considered this aspect to be the most important, and we had to make every effort to ensure that Natural Trail's website was associated with quality, and at the same time with the animal nature, which was the key to the success of the entire project.

Założenia projektu
Strategy development analysis
Założenia projektu
Creating the visual identity of the website
Założenia projektu
Conducting communication on social media
Założenia projektu


We focused on creating a visual identity that would reflect the character of the company, while at the same time showcasing all of its key strengths. On top of this, we had to build the entire branding, social media communication, so that the ads that would appear would reflect the nature of what Natural Trail offers - that is, high-quality dog and cat food with a high meat content. We run the brand's social profiles effectively taking care of its image. The reach of the Facebook posts we uploaded amounted to hundreds of views. The activities we introduced also increased interest in the offer. Natural Trail continues to grow, and our cooperation has lasted for a year now. We are still supporting them to this day in terms of technical, graphic design and marketing.

increase in sales by


increase in visitors by


lowering the bounce rate by


improving organic positions to


We couldn't have ended up in better hands. Virtual People have a lot of experience - they know what they're doing

Natural Trail