Expert talks

Or what every client should know before proceeding with a project.

08.07.2023

Competing companies handled by the same agency

That is, whether you should have concerns knowing that an advertising agency is handling your potential competition. For obvious reasons, the topic is quite controversial, and in certain strictly defined circumstances – exclusivity may be fully justified. On the other hand, how does it play out in ‘everyday’ online campaigns?

08.07.2023

Reporting advertising campaigns

In order to build a long-lasting, successful cooperation, you need adequate results from the ongoing advertising activities. Given that not all marketing efforts produce immediate results – it is worth ensuring that the client has 100% transparency on what was actually done during the advertising campaign and how it affected (or will affect) the interest in his offer.

08.07.2023

360 Marketing Support

Modern marketing is vastly different from the models practiced 15 years ago. The technology available allows targeting with surgical precision, ensuring that you’re not blindly firing, but rather targeting a well-defined audience. 360 marketing service is a comprehensive approach to the needs of today’s entrepreneurs, who realize that it is the synergistic effect that makes their company begin to stand out from the competition.

08.07.2023

3 quick tips for new campaigns

This time I will give you three quick suggestions for new advertising campaigns. Briefly, what you should pay attention to and stick to when undertaking marketing activities on the Internet. More information in the publication.

08.07.2023

Advertising budget vs. agency fee

The cost of any advertising campaign implemented by an advertising agency is made up of two components: the advertising budget and the agency’s fee. When planning marketing activities, you should pay attention to the proportion of these constituents to ensure full transparency regarding the management of your money and the way the person in charge of marketing activities plans to allocate it.

08.07.2023

We are starting a company or startup marketing activities

There’s something that every entrepreneur goes through, the moment of “we’re starting a business.” Having an idea for your business is one thing, presenting yourselves to your customers is another. Before we go through the various stages, it is worth asking yourself how do you want to be perceived by the audience. This will make it much easier for us to implement the various stages or produce content.

08.07.2023

How much should you spend on a marketing campaign

The eternal dilemma, and a question with no clear answer 🙂 I suggest looking at it like this: budget needs are determined by the goals you want to achieve, so first of all ask yourself “what is my goal and how much funds can I allocate for the campaign?”. Then choose an appropriate set of measures for that amount, taking into account the execution of the adopted strategy. More information can be found in the publication, which I invite you to.

08.07.2023

How much does it cost to design a website

“Good morning! How much does it cost to create a website?” – is a very common question we receive from our clients. In the publication I discuss, among other things, what are the factors that affect the website cost and roughly what price levels you can expect on the Szczecin market, considering developing a standard website through an agency. Feel invited to read the material!

08.07.2023

A word of introduction

A brief presentation of the Virtual People agency, along with a review of the main ideas I would like to address in the video publication. The main target audience are entrepreneurs and people interested in Internet marketing. I hope it will make you more familiar with ‘our’ industry and help you avoid costly mistakes. Feel invited to watch.

08.07.2023

Website positioning – when it is not worth it

In this publication I cover an example of an inquiry, where the client is interested in SEO, and in the course of analysis I come to the conclusion that, however… this is not the way to go 🙂 Eventually the offer goes in a new direction, in my opinion – better for the client. What does this entail and what could be the consequences? How should a professional behave in a situation when he sees that the client has selected a non-optimal set of advertising guns? I invite you to read the material!

08.07.2023

Advertising budget vs. agency fee

The cost of any advertising campaign implemented by an advertising agency is made up of two components: the advertising budget and the agency’s fee. When planning marketing activities, you should pay attention to the proportion of these constituents to ensure full transparency regarding the management of your money and the way the person in charge of marketing activities plans to allocate it.

08.07.2023

Competing companies handled by the same agency

That is, whether you should have concerns knowing that an advertising agency is handling your potential competition. For obvious reasons, the topic is quite controversial, and in certain strictly defined circumstances – exclusivity may be fully justified. On the other hand, how does it play out in ‘everyday’ online campaigns?

08.07.2023

Reporting advertising campaigns

In order to build a long-lasting, successful cooperation, you need adequate results from the ongoing advertising activities. Given that not all marketing efforts produce immediate results – it is worth ensuring that the client has 100% transparency on what was actually done during the advertising campaign and how it affected (or will affect) the interest in his offer.

08.07.2023

360 Marketing Support

Modern marketing is vastly different from the models practiced 15 years ago. The technology available allows targeting with surgical precision, ensuring that you’re not blindly firing, but rather targeting a well-defined audience. 360 marketing service is a comprehensive approach to the needs of today’s entrepreneurs, who realize that it is the synergistic effect that makes their company begin to stand out from the competition.

08.07.2023

3 quick tips for new campaigns

This time I will give you three quick suggestions for new advertising campaigns. Briefly, what you should pay attention to and stick to when undertaking marketing activities on the Internet. More information in the publication.

08.07.2023

We are starting a company or startup marketing activities

There’s something that every entrepreneur goes through, the moment of “we’re starting a business.” Having an idea for your business is one thing, presenting yourselves to your customers is another. Before we go through the various stages, it is worth asking yourself how do you want to be perceived by the audience. This will make it much easier for us to implement the various stages or produce content.

08.07.2023

How much should you spend on a marketing campaign

The eternal dilemma, and a question with no clear answer 🙂 I suggest looking at it like this: budget needs are determined by the goals you want to achieve, so first of all ask yourself “what is my goal and how much funds can I allocate for the campaign?”. Then choose an appropriate set of measures for that amount, taking into account the execution of the adopted strategy. More information can be found in the publication, which I invite you to.

08.07.2023

How much does it cost to design a website

“Good morning! How much does it cost to create a website?” – is a very common question we receive from our clients. In the publication I discuss, among other things, what are the factors that affect the website cost and roughly what price levels you can expect on the Szczecin market, considering developing a standard website through an agency. Feel invited to read the material!

08.07.2023

A word of introduction

A brief presentation of the Virtual People agency, along with a review of the main ideas I would like to address in the video publication. The main target audience are entrepreneurs and people interested in Internet marketing. I hope it will make you more familiar with ‘our’ industry and help you avoid costly mistakes. Feel invited to watch.

08.07.2023

Website positioning – when it is not worth it

In this publication I cover an example of an inquiry, where the client is interested in SEO, and in the course of analysis I come to the conclusion that, however… this is not the way to go 🙂 Eventually the offer goes in a new direction, in my opinion – better for the client. What does this entail and what could be the consequences? How should a professional behave in a situation when he sees that the client has selected a non-optimal set of advertising guns? I invite you to read the material!

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